Embassy Suites by Hilton Bloomington
2800 American Boulevard West
Bloomington, MN  55431

Discounted rooms are available at the Embassy Suites by Hilton Bloomington at the rate of $129 for a King and $139 for a Double.  To make your reservation, call the hotel at 952-884-4811 and let them know you are booking a room for the Minnesota Psychological Association October 29 event.  Rooms must be booked by October 7, 2016.

Pauline Wallin, Ph.D., L.P.

About the Program

Graduate school provided a great education and foundation for your clinical practice, but if you are like most mental health professionals, you had very little training in the business side of clinical practice.  Without sound business skills, highly competent mental health professionals may have difficulty surviving in private practice during changing economic conditions, and amidst increasing competition.   In this workshop, Dr. Pauline Wallin will walk you through the essentials of sound and ethical business decisions and procedures, with an emphasis on meeting the needs for mental health services in your community.

This program is at the intermediate level and is intended for psychologists and other mental health professionals. This program qualifies for 7 continuing education credits.  You must attend the full 7-hour program to get continuing education credit for this event.

Participants will be able to:

  1. Utilize research on creative thinking and entrepreneurship to shape your practice in a way that makes the most of your skills and experiences.
  2. Apply ethical and practical considerations in setting fees and collecting fees, and in participating in insurance networks.
  3. List three types of insurance that you need as a private practice owner.
  4. Identify five ways that the public can learn about you and your services.
  5. Explain how public education is an ethical way to market your practice, and list five strategies.
  6. Integrate high-quality information to include in your public education materials.
  7. Describe ethical principles, copyright considerations and risk management as they apply to the business of practice.

 Private Practice Tip: How to add your practice to Google Maps

Click here for more Private Practice tips.

Click here to register.
Click here to download a registration form.


8 - 8:30 a.m. - Registration and continental breakfast

8:30 a.m. - Welcome - Robin McLeod, Ph.D., L.P., MPA President

Private Practice as a Career Path – Pauline Wallin Ph.D., L.P.

Minding your business:  fees, insurance, practice models

12 p.m. - Luncheon

12:45 p.m. Getting Known in Your Community

 In-person Networking

 Marketing via Public Education

 Ethical considerations in marketing

4:30  Adjourn

 About the Presenters

Robin McLeod, Ph.D., L.P., is introducing this program.  Dr. McLeod received her Ph.D. in Educational Psychology in 1993 from the University of Minnesota, Twin Cities.  She is currently the founder and owner of Counseling Psychologists of Woodbury. She has served as Co-Chair of the MPA Membership Committee and the Private Practice Division and now is MPA President. 

Pauline Wallin, Ph.D., L.P., (University of Minnesota, Clinical Psychology, 1974) is a psychologist in private practice since 1977. She currently lives and works in central Pennsylvania.

Dr. Wallin is a two-time winner of the “Psychologist in the Media” award from the Pennsylvania Psychological Association, based on her contributions to educating the public about psychological issues. In 2014 she received the “Distinguished Applied Contributions to Media Psychology and Technology” Award from APA Division 46, Media Psychology and Technology.

She is a Fellow of the American Psychological Association and the Pennsylvania Psychological Association. She is currently the President-Elect of APA Division 42, The Community for Psychologists in Independent Practice. She is Past-President of the Media Psychology & Technology Division of the American Psychological Association, and served on the APA Committee for the Advancement of Psychological Practice. She has also served on the Board and Executive Committees of APA Division of Independent Practice and the Pennsylvania Psychological Association.

Dr. Wallin is cofounder of The Practice Institute, LLC (TPI) which is dedicated to helping mental health professionals build thriving businesses. In her work with TPI she consults with mental health professionals, mainly around issues of ethical marketing, online research, public education, media, and creative approaches to establishing niches and specialties. She is also the chief blogger for TPI, writing on topics of particular interest to mental health clinicians in private practice.

Dr. Wallin has written on the business of practice, including two chapters in Getting Better at Private Practice, edited by Chris Stout, Ph.D., and one chapter in The handbook of private practice (in press), by edited by Jeffrey Barnett, Ph.D. Jeff Zimmerman, Ph.D. and Steve Walfish, Ph.D. She has conducted workshops and webinars on the business of practice, through TPI and at national and regional professional conventions.  

EARLY BIRD REGISTRATION (On or before October 14, 2016)

MPA Member - $149
Non-Member - $169
Student - $80

REGULAR REGISTRATION (After October 14, 2016)

MPA Member - $175
Non-Member - $195
Student - $80

Click here to register.
Click here to download a registration form.